A font size that is too small or too large annoys your users and hurts your SEO and conversion. But it is an important part of the usability of the site. The font size of your website isn't a ranking factor in itself - if only SEO was as easy as picking the right font size. Search Engine Result Page), which in turn affects your rankings. A good user experience will result in a longer dwell time (the time before a searcher returns back to the SERP. SEO and usability are closely related: a website that is user friendly will have a lower bounce rate, longer sessions and higher conversions. Increasing font size for SEO and your readers How does font size affect SEO and conversion? If you want to increase the size of your entire site, you can do that by adjusting the font size on the root or body, and everything else will be adjusted. For instant, you can set your header to 1.5em or 150%, making them 50% bigger. With these three font sizes, it is easier to defines lists, headers, and other elements relative to the body of your text. In theory, if set 100%, 1rem, or 1em, that is the same as selecting 12 pt or 16 px for most devices. Percentages, em, and rem are relative font sizes (relative to the base font: 12 pt or 16 px) and are the preferred method in responsive web development, so there is a possibility your theme or design uses them. Basically, 12 pt is equal to 16 px on most devices. Though pixels and points are the common units of measurement, they are not equal to each other and conversion is necessary when switching from either. Font sizes can also be measured in the following ways: Often, a font is measured in pt (points) and px (pixels). Unit of measurementįont size on the internet and anywhere else are measured differently.
![rightfont free trial rightfont free trial](https://i.imgur.com/56wO960.jpg)
For that reason, it is vital to define the font size in web-specific terms. The internet is a different world from print and word processors world in many different ways, and fonts are no different. Improving your font size is normally easy. In fact, a simple tweak to your theme’s settings page or your stylesheet has the potential to improve your website SEO, conversion and user experience in a way you didn’t imagine.